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UHU Glue
Radio campaign
Listen
Volcano - UHU Glue
00:00 / 00:00
The School Play - UHU Glue
00:00 / 00:00
UHU Glue
Problem
UHU Glue has always been popular as a household glue to stick stuff to paper, but it has never been thought of as having any strength to do any else. We need to make families aware that UHU now has a stronger formula glue on the market.
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Insight
As we we are targeting families, we thought about how kids and parents work on school projects together. There is a hilarity in the way parents often get overly competitive and more invested than the children!
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Solution
Our radio adverts deliver the message: UHU is stronger and safe to use as a family, playing on the hilarity of overly involved parents!
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